ADVERTISING STRATEGIES

Advertisements:

Advertisements are the promotional events which engage your target audience with you. Advertisements display the features of your products and services on different digital and local platforms to attract the audience to purchase your products. It could be images, catalogues, videos, emails etc. Advertisements are the soul of marketing.

Need of Advertising:

In the world of business marketing in the most important aspect and promotion of your products is the key feature of marketing. If production is the cake then promotion is the icing on it. Business is can’t be imagined without promotional events as it is the soul of marketing body.

Advertisements and promotions connect you with your target audience effectively and emotionally as well. Relevant content in your ad campaigns help you to gain customers trust and puts the first step for better customer — producer relationships.

Entrepreneurs use various platforms for promoting their product. Social media platforms like Facebook, Instagram, YouTube are leading from the from in online advertising campaigns. Email marketing is not far behind as email are the most trustworthy channels for advertisements. Blogs and articles are the indispensable part of promotional campaigns of your product. Your content should be creative and contain a precise summary about your product.

As competition is increasing on online platforms, you have to analyze your performance on a regular basis. You can use tools like Buzzsumo, Google analytics, kred etc. to amplify your performance and compare ROI.

Strategies for Advertising:

Online advertising: Online advertisements are the major factor of digital marketing. Online advertising should be user friendly, informative, interactive and entertaining. Mobile advertising is also a part of it as more than 75% of consumers use mobile for purchasing their desired products. Online advertising is the best source for driving customers to your official web page. According to a survey in united states more that 90% of people purchased their desirable products from online shops who were actually influenced by ads.

Social media ads: Social media is spreading its roots through out the world. Social media marketing is the far-famed aspect in the business world. More than 95% of consumers are influenced by social media ads to purchase the product. Video marketing is also used as an interactive and emotional way to get connected with the audience. Both viral marketing and video marketing campaigns acts as an Omni channel to reach the target audience.

E-mail marketing: Everyday more than two billion of people are engaged with Email. So, it provides a great channel for advertising products by the marketers. Although email marketing is not that much interactive but in terms of privacy and cost efficiency it is unbeatable. User friendly newsletters provide you more chances for success. In the past few decades Email is considered as the safest way to online marketing by the customers.

Mobile advertising: At the current time period mobile is the best platform for advertising your product and services. According to global marketing report the growth of mobile marketing is increased by 65% in the last few decades. It is most handy platforms to display your ads it is the device which interact with the customers most.