Customer relationship management or CRM

Role of customers in marketing:

Customers are the soul of marketing even we can say marketing is best explained by the customers only. Customers are the goal of the supply chain and now you can understand if there are no customers, the marketing will become aimless.

The business is all about customers, as marketing addresses customers, their needs and help the producers to create products according to their priorities.

Customer and Consumer, are they different?

Astonishingly, yes, they are different. A customer is a person who only buys a product. But a consumer is a person who uses the product in a real time and can able to give a feedback on it.

Let’s understand this concept by a simple example. Your father brings a cell phone for you. You use it and provide a feedback on company’s official website. For this incident your father became the customer and you became the consumers. This visionary clears the difference between customers and consumers.

For a retail industry both of these characters are important for survival and progress in the business world.

What is CRM?

Customer relationship management is a crucial aspect in the production world. You need to know what customers are thinking about your products and services and even what they feel about you.

The work not ends at delivering a product to the customers, there are many other functions after the purchase of a product occurs. These are known as after sales services. It includes customer satisfaction, feedback, recovery and review.

CRM is the combination of human resources, advanced technologies and strategies to collect, process and frame the data about the customers behavioral aspects during purchase of a product. It provides you a basic idea that what customers demand from you and the implementation of this data through work drives a huge traffic to your web page. It also acts as a performance analyzing tool.

Benefits of CRM

· As we know data is the indispensable part of marketing and CRM helps you to collect a huge and accurate amount of data about your customers purchasing history. You can study customers need, behavior, interactions by these data hence you can able to know your consumers better than others. This helps you to attract more customers to connect with you and maintain the revenue. This is among the biggest advantages of customers relationships management.

· Another bright feature of CRM is it contains dashboards. So, you can visualize various interpretations at a single platform. You can separate various campaigns according to your choice and study them individually as per your view of interest. For an instance you want to know how many persons go through your mail on a daily or weekly basis, you can study it separately and can prepare a strategy for providing better convenient approaches to your customers.

· Automation of various fields like messaging, calls, social media handling makes you free from a huge load. These sectors under AI can work effectively and accurately too. This makes CRM a popular marketing strategy in the modern world.