How Content Marketing Helps in Google Ranking?
The Ranking system is one which travels along , like a good old friend. Starting from school, the numbers one, two and three have inevitably occupied our system. Google is no exemption and so are the other search engines.
We type something in the search engine and hit the search button.
Google directs us to the concerned page with all the websites which it thinks would fit our search.
Yes people, Content is still the king and will be the king. Google expects good content marketing strategy from its websites to rank it better.
How our content should be?
Our content should be search friendly. It should be lengthy, at the same time interesting and helpful.
Next point, the bigger the content ,the better the ranking. Every webpage that seizes the ranking for any keyword in google has a minimum of 2000 words. So along with quality, quantity too matters.
The inevitable need of content marketing is the frequency. The frequency of visits to the page is determined by the frequency of contents posted. It is important to engage the people with rich, compelling and updated content to build our brand.
Our search engine’s algorithm is intolerant to plagiarism or duplicity. That will be a black mark in the ranking exam which has adverse effect.
And to gain Google’s confidence, we need supporters aka back links. These back links from already existing popular pages upvotes our page to a different level.
And last but not the least, Google wants KEYWORDS, KEYWORDS, KEYWORDS. These keywords optimises our web page and make it user friendly. But KEYWORDS should be incorporated in a way that makes sense and not to drive traffic alone.
The better the content, the more the visitors, which simultaneously increases reach and ranking.
Our content should be evergreen. It should attract audience even after years.
Before writing something think, whether it’ll be still useful after a month or a year?
Our content should be really interesting. It should hook readers to read till end. Google monitors the engagement of viewers with the website.
If our content has high viewership or engagement it’s more likely to get higher search ranking.
1. Firstly set objectives, identify and set the goals for SEO and content marketing. Ensure that they both are working towards the same results
2. Keyword research Understand about spectators and their journey. Start research that makes target, audience may be searching for. This helps you better understand their journey and will help identify the keywords you need to rank for. Industry such as SEMrush, Moz and Keyword Planner are a countless way to research: competition and average offer costs.
3. Optimise the Content Create SEO friendly content that considers keywords and interest, but make sure it’s optimised for mobile devices also. Ensure that all SEO factors are implemented, such as: internal links, title tags, headers, keywords optimisation, alt tags and content quality. This will make sure that the content will rank high.
4. Amplify finally, promote your content on social media. It’s important that marketers make a proper relation between SEO and content marketing. This will lead to greater conversions from organic website traffic.
Things to keep in mind while writing:
The keywords in the article must be what our target audience will be looking for.
Our content should be very relevant to what a user is searching for. Only writing many keywords is not enough, we should write exact keywords.
We should always use the most searched key-words in our article. While searching something online people mostly use key-words, rather than writing along sentence.
For instance if they have to search, ‘how to stop hair fall immediately at home?’ they’ll simply write, ‘hair fall home remedies’.
The length of blog or article increases the chance of appearing in search, but, one should also keep in mind that stretching the article unnecessarily will only make it boring for the user, and he/she will end up closing the site without reading it completely.
Our article should clear all the doubts or questions in the mind of our audience.
Before writing the article one should think what questions will the audience think about most probably? What will our audience like to read about?
After thinking these things thoroughly one should proceed to write.
We should also write summary of our content. It helps to increase the possibility of users reading the content.
We should try to add hyperlinks (quality) to our content. It helps Google to think that our content is more informative, hence increases the chance of increasing the search ranking.
SEO is the process by which a website is enhanced to perform better and rank higher in applicable searches. Content marketing, on the other hand, is a subgroup of incoming marketing that involves moving a website visitor through the sales funnel by offering them helpful, exciting, or undoubted content pieces.
Given how essential the ones user clicks are, web sites nowadays are banking on SEO (and even hiring an SEO employer) to hold their websites search-friendly.
It needs to be said that if the content is good you are the king of the text, if your ranking is good then you will get a lot of audience and appreciation that can be given by the reader to your text.
We could literally relate these to a simple school test. Google is the teacher. And all criteria of Google to rank a website Is practically what a teacher expects. The content, the quality, the quantity, the no copying principle, the references and the keywords. We follow all criteria and yes, we are given top ranks.
Conclusion:
Content , Marketing, and Google ranking is a loop. We give content , Google markets it, and again good content marketing boosts up the Google ranking , good ranking means better marketing. Great content is the only thing that helps in increased Google search ranking. Content writers should always keep the clichéd line ‘content is the king’ in mind.