Image SEO

Writings without pictures can seem incomplete and uninteresting, so images are an important factor for increasing the attractiveness. Same goes for any content that is posted online pictures are necessary to add flavor and accuracy to the information given. It brings in more customers who get attracted to the presentation through pictures. It is effective in increasing the number of visitors to the website which is the goal of any business organization.

Things to consider before posting an image for SEO

· The image must have a suitable file name that can be discovered easily by the search engines. This increases the ranking of the content in the search results.

· The format of the image is decided based on the content. There are different formats like JPEG, PNG, Web, SVG etc. The format is decided based on the type of image.

· Images selected must not increase the time taken to load a page. The more time it takes, higher the chances are of losing customers due to impatience.

· The images also need to be compressed without compromising its quality before they are posted anywhere.

· They also require captions because customers read them all the time.

· Make the image more authentic and unique by posting pictures of yourself. Paste your own pictures rather than choosing from stored up images.

· Avoid posting pictures from other sites without giving proper credits or naming the source. It can lead to legal issues based on copyright.

· Use alt attributes as they give details related to the images. It is necessary to improve visibility of the website in the search results.

· Title of a page and its description is essential for a website to better the image search results.

· Giving image sizes, whether AMP, PWA or anything will be helpful for browsers to load the image.

· Images must also be optimized for mobile screens as everything is becoming more mobile-friendly.

· Add more images into your sitemaps for better SEO results.

Benefits of Image SEO

§ It is an excellent strategy for any website to become more visible and recognized.

§ Higher the ranking of the image, higher the chances are of users seeing it. So, in order to view the image, they might click on it and get redirected to the website, thus increasing the traffic.

§ Rankings differ based on content and images in search results. Using proper images can also lead to high rankings.

§ E-commerce businesses thrive because of image SEO.

Conclusion

Use of Images are necessary for Search Engine Optimization (SEO). Among the search rankings it has the ability to attain the position zero which is highly competitive. It is helpful to make the customers and the search engines realise what the content of your website is trying to communicate. Pictures speak louder than words, hence adding pictures strategically to show rather than tell can be more engaging.

The role of Image SEO is to make the content more interesting and grasping for search engine crawlers. The websites must focus on making their site more SEO friendly on all accounts so that traffic becomes multiplied. Through machine learning as well as Artificial Intelligence, search engines try to find images when users search for something online.