Search Engine Marketing
Introduction
Search engine marketing (SEM) is a branch of digital marketing that deals with the use of search engines for resulting greater traffic through exposure of websites to the target audience. Google is pronounced as the most effective search engine in the current era with 92.62% market share. It is handing nearly 5.4 billion searches each day, plays the major role in digital marketing.
Search engine marketing includes the paid advertisements which shown up on search engine result page when a customer made a research about the product. It is versatile way to make the customers involved in the business.
Key Elements for successful search engine marketing
· Development of a strong website: A website is very much need to provide a suitable platform to the search engines. The keywords searched by the customers is directed to the website interface by the search engine like Google. The interface should be user friendly and should satisfying all the needs of the consumers. Various aspects of the web should be taken under consideration like visual hierarchy, navigation, data handling etc. Most of the consumers provide their views on the basis of the website.
· Collection of data from the target audience: SEO based marketing always requires a high amount of data as per the various requirements of the customer. The data is collected through different digital platforms. Web designing is hugely depending on data interpretation.
· Pay per click strategy: PPC which stands for pay per click is the policy in which the advertisers have to pay each time whenever his ad is clicked by a viewer. In this way you only have to pay only for the right audience. You can collect the data about the interests of the visitors by their views. So, it is considered as an important of Internet marketing. Paid advertisements are very effective to pursue the motivated customers for purchasing the product, hence an indispensable part of SEM.
· After sales and services: Services which provided to the customers have a very tender connection with the Internet marketing. The customers review after purchasing the product can be observed through search engines. Most of the consumers use variety of digital platforms to ask query about their products and also post reviews on them.
· Relation with social media: Social media nowadays is far famed platform for purchasing products online. Search engine collects the data from the social media platforms to provide better content to the customers.
Leading search engines at the current time:
● Google: No doubt Google is world’s best search engine till now. Over a million of people search about their desired product. It provides the unbeatable platform for Internet marketing and infinite content for the consumers.
● Bing: Bing as a search engine came into action in 2009. After Google it is one of the leading search engines in the world. China, USA, UK are the countries using this platform.
● YouTube: YouTube is one of the most popular search engines among others due to video-based approach. Advertising becomes more is due to realistic view.
● Yahoo!: Yahoo! in the past few decades counts one of the highly useful search engines in developed countries like USA.
At the end of the story we can say that the modern-day marketing is hugely depending upon search engines because these platforms helps the retailers to go through the thoughts of the consumers and can fulfil their demands with their dream products.